Why Pet Odours Can Turn Buyers Away
The scent of a home plays a critical role in how clean, fresh, and welcoming it feels. Buyers who step into a house that smells inviting are more likely to linger and envision themselves living there. However, pet odours can disrupt this experience and send them back out the door. Research by estate agent comparison site GetAgent underscores the importance of smell during home inspections. Pleasant, natural scents like freshly cut grass, roses, and vanilla make a home feel more inviting to buyers.
On the other hand, odours hinting at poor hygiene—such as mould—are significant deterrents. While GetAgent reported that 68% of buyers would be discouraged by the smell of mould, pet odours can have a similar impact if not addressed. This highlights the importance of ensuring the home smells clean and fresh, presenting a positive impression to potential buyers.
How to Approach the Conversation Gracefully
Start with positive observations. Highlight the home’s best features to set a supportive tone. When transitioning to the topic of odours, use neutral and constructive language:
- “Scent plays a big role in buyer perception, and it’s worth exploring how we can make your home smell as welcoming as possible.”
- “Over time, even well-loved homes can develop certain scents. By addressing these, we can ensure your property makes a brilliant first impression.”
Tips to Create a Fresh-Smelling Space
Once your client understands the importance, share these simple, effective strategies:
Refresh Soft Surfaces
Pet odours often cling to fabrics and soft furnishings. Encourage:
- Regular vacuuming of carpets, rugs, and furniture to remove hair and dander.
- Shampooing carpets if necessary to lift deeper-set smells.
- Washing pet bedding and any removable soft items to eliminate trapped scents.
Improve Air Circulation
Fresh air can transform a space:
- Recommend opening windows for at least an hour a day to let fresh air in.
- Use air purifiers to remove dander and neutralise odours effectively.
- Place bowls of baking soda in rooms or sprinkle it on carpets before vacuuming. Baking soda naturally absorbs unwanted smells.
Introduce Subtle, Fresh Scents
While neutralising is the priority, a touch of freshness can add appeal:
- Essential oil diffusers with gentle scents like lavender or citrus can subtly refresh the space. Avoid overpowering fragrances that might feel artificial.
- Freshly baked cookies or brewed coffee before a showing can create a welcoming atmosphere.
Deep Clean Pet Zones
Pets have their favourite spots, and these areas can hold stronger odours:
- Suggest regular washing of pet bedding and toys.
- Recommend wiping down crates or litter boxes with pet-safe disinfectants to keep these spaces fresh.
Bring in Professionals if Needed
For persistent odours, professional services may be the best option:
- Carpet and upholstery cleaning can remove deeper odours.
- Air duct cleaning can be invaluable if pet dander is trapped in the system, helping prevent unwanted smells from circulating.
Tackle the Source of Lingering Smells
When odours persist, it’s essential to target the source:
- Enzyme-based cleaners are effective for neutralising pet urine and deep-set smells.
- Professional odour removal services can handle more stubborn cases, refreshing the home thoroughly.
A Fresh Home Leads to Greater Buyer Interest
Helping clients understand the importance of a neutral, fresh-smelling space can transform how their home is received. These straightforward strategies can make a significant difference, increasing the chance of positive buyer reactions and faster sales. By guiding your clients with empathy and practical advice, you’ll support them in showcasing their home in the best light.
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